The Age of Branded Podcasts

Jan 16

Brands have been increasingly producing branded content, and podcasting is an excellent way to reach a specific audience. In a world where people are constantly bombarded with content and ads, podcasts are a welcome relief. They can be informative and entertaining, but most importantly, they can be personalized to the listener's needs. This is why they are an excellent vehicle for lead generation and driving conversions.

Before you begin crafting your show, it’s important to set an intentional goal or outcome for your show.

First, let’s understand some of the possible use cases for a podcast:

Showcase your brand personality
Educate customers on how to use your product
Engage with customers who have already purchased from you
Drive traffic to a website or landing page

Now, let’s touch on the competitive analysis.

You can't be the first one to do something in the world of podcasting. You'll need to find a way to set yourself apart and make your podcast stand out. With so many podcasts available, you need to have a keen understanding of what is already popular and what is not. You will then be able to come up with an idea for a unique but still popular podcast that people will want to listen to.

Next, let’s develop your customer persona.

While podcasts can be used for a variety of goals, the ultimate objective should always be to serve the needs of your target audience. People are increasingly diverse and the digital landscape, driven by technology, is giving a voice to those who never had one. In this way it is important to consider who will be listening to your content when you’re developing a customer persona.

An ideal listener profile identifies the demographic behaviors and psychographic preferences of the target audience. This can be done by using demographics such as age or gender, or psychographics such as lifestyles and values. With these insights in hand, you can create content that will resonate with them based on their needs and wants.

It is important for businesses of all sizes - startups to multinationals - to have an understanding of the diverse market they are targeting, in order to better reach their audience through quality content that helps them achieve their goals.

Consider possible communication strategies.

Branded podcasts should keep their listeners engaged and entertained. For example, a tourism company might want to use a podcast as a virtual event, to bring distant audiences closer by telling them about their product or service offerings.

Awareness is also an important consideration when it comes to starting a podcast. If you are trying to bring awareness about your brand or product, then you want to make sure that your podcast is shareable and engaging enough so that it remains in someone’s feed long enough for them to come across it again in their timeline.

Additionally, if you're looking for an easy way to communicate with your employees, your podcast can be the solution and especially useful if you have remote workers or are trying to improve internal communication.

Enhance your sales efforts.

Podcasts have been a popular way for businesses to reach their audience. They are an easy and entertaining way to get information about a company and generate leads.

Lead generation: With a podcast, customers can listen in to the content of the company without any marketing pressure. The podcast will introduce them to the business and provide valuable information that they are looking for.

Relationship Building: Podcasts also provide an opportunity for sales professionals to build relationships with potential clients as well as maintain relationships with existing customers.

Case studies: Case studies are another useful way that sales professionals can use podcasts. A case study is any story that is used to help guide others' decisions on how they should proceed in life or business. Podcasts make it easy for anyone who is interested to hear these stories and learn from them, which is beneficial for both companies as well as their audience since it provides valuable information that may help guide their decisions in life or business.