Building Your Perfect Media Kit
Pitching a successful podcast is much more than just a show description, it is a complete package that includes everything needed for an interested party to take the step from thinking about the idea to cutting the check and making your dream come true.
A media kit for podcasts can include multiple things such as show description, transcripts, articles about the show, etc. It all depends on what you need and what you think would be most valuable to potential sponsors.
What exactly is a media kit?
A media kit is a promotional tool that any company can use to promote their products or services. It allows the company to highlight what they offer, and why they are the best.
A media kit includes information about your company such as:
Who you are and what you do - Often this is included in a letter outlining your mission, primary products, and clients.
Copies of all press coverage or mentions of your business in publications or on social media.
Testimonials from clients you have worked with - Sometimes this will be an extensive list of testimonials from customers who were pleased with the work you did for them.
What is a podcast media kit?
Media kits are an online version of the traditional podcast pitch. They provide high quality content about your show so that potential listeners can know what your show is about and how it can best serve them.
Podcasting is a great way to provide new and engaging content for your audience as well as build a strong listener base. To make sure that you stand out from the crowd and make it easy for people to find your podcast, you’ll want to create a media kit to promote it.
A media kit has all the information needed to get people interested in listening to your show, such as what topics you cover, who the hosts are, how often you post new episodes, when each episode drops, and more. It will even include contact information so that listeners feel like they have a direct connection with the creators of your show!
Just like any other media kit, your podcast’s media kit should also have an executive summary with statistics about when it will be released and how many downloads you expect it to get. You should also include a timeline of performance during launch period if possible.
Why do you need a podcast media kit?
Podcasts offer the unique opportunity to generate income from their audience by selling sponsorships and products on their podcasts. A podcast media kit helps you pitch to potential sponsors, advertisers, and investors.
When pitching, you should always link specific episodes that fit within that brand or audience niche to truly build a connection with decision makers and stakeholders.
What should you include in your media kit?
Here are some steps to help you build the perfect podcast media kit:
Start by gathering all the essential information about your show, including the name, description, and target audience. You should also include any relevant statistics, such as the number of downloads or listeners you have.
Next, create a professional and visually appealing design for your media kit. This could include a cover page, an overview of your show, and a breakdown of your audience demographics.
Include audio samples of your show in your media kit. These could be full episodes or just short clips that showcase your style and content.
Offer a variety of sponsorship options and clearly outline the benefits of each. This could include traditional ad placements, branded content, or other custom opportunities.
Finally, don't forget to include contact information for yourself or your team, so potential sponsors know how to get in touch with you.
By following these steps, you can create a comprehensive and professional media kit that will help you attract the right sponsors and partners for your podcast.
Looking for an all-inclusive service?
If you are looking for an all-inclusive service to create content that converts, reach out to us at Audily to learn more about producing your own podcast.
